Flat artwork compared to Visualis3R


Why its important to see what you print



Visualis3R sliders demonstrate the difference between artwork preparation colours and true print embellishment appearance, including white ink, clear varnish, foil, embossing, tactile effects, fifth colour workflows, and print visualisation for designers and print professionals.




     

Render the extraordinary


Artwork Reality vs Visual Reality

See Embellishments the Way They Actually Print


Design software lies — by necessity.
To prepare files for print embellishment, designers are forced to use color workarounds that don’t represent the final result.
  • White ink has to be colored cyan.
  • Clear varnish appears green.
  • Foils look flat.
  • Embossing looks like nothing at all.
These colors are not design choices — they’re technical markers used to tell the press what to do.

That’s where Visualis3R changes everything. Visualise:
  • How artwork must be built for production
  • How the finished print actually looks once inks, foils, varnishes and light interact with the surface
No guesswork.
No misleading flat previews.
No explaining to clients why “the green bit isn’t really green”.


Artwork reality Visualis3R
Artwork reality Visualis3R
In this example the artwork is created using CMYK plus a Spot White ink and printed on a rainbow holographic substrate

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